Introduction
Problem & Scope
With the ongoing state of the Covid-19 pandemic, more and more people are struggling to balance their health goals with ever-changing guidelines and shutdowns. Balancing a busy work, school, and social schedule it can be hard to make time or space to cook or eat healthy meals. How might we give users control over their fitness and meal plan goals?
Our Goal was to provide users with a more efficient, informed, and positive way to take control of their health and fitness goals through their nutrition. A majority of physically active users who want to live a healthy lifestyle face the problem of being too busy and not having an all-in-one place to keep track of their exercise goals as well as their nutrition goals. With an abundance of different sources on the internet it can be difficult for users to understand what is a credible source without falling into unhealthy fad diets that will not help them in reaching their desired goals.
My Role: I was the Project Manager, UX Researcher & Designer. I led generative research from user interviews while my colleagues conducted business research. I was responsible for design strategy from greyscale to final prototype, as well as iterating based on usability testing.
Time: 3 weeks
Tools: Figma, Figjam, Miro, google Surveys, Zepelin, Zoom
Methods used: Competitive & Comparative Feature Analysis, Secondary Market Research, User Interviews, Affinity Map, User Persona, User Journey, User Flow, Site Map, Problem Statement, Feature Prioritization, Sketching & Design Studio, Prototyping & Iterating, Usability Testing
Challenge
We wanted to find how we could give a company like peloton a new market to expand to. Peloton mostly focuses on physical fitness, workout equipment, and fitness tutorials. We felt like peloton didn't cover something that is extremely essential for having a healthy body and that was the nutrition aspect. Peloton was missing something crucial and we sought out to give them that solution with PFule.
Project Goals
Individuals are struggling to stick to their health and fitness goals. Users need a better way of visualizing their workout plans and dietary intake. Giving the user a better understanding of what they need to do to achieve their goals would yield better health and fitness results.
Problem statment
"How might we empower users to have control over their nutrition goals in a positive, healthy, and credible way?"
Our solution
Guidance for you nutrition at you fingertips
The Process
Research
Synthesize
Ideate
Deliver
RESEARCH
PHASE
To get started we had to understand Peloton and the market we were looking to break into. We started by analyzing their business model and taking a look at current nutrition apps to understand competitor and comparator features. We found a few insights through that round of research but wanted to be sure that our suggestions were firmly backed by the research. As a team, we were able to interview 5 people who were passionate about maintaining a healthy lifestyle. From all of this research, we were able to find that there were certain insights and findings that we wanted to focus on.
Research findings
Time
With limited time in the day, users need a way to have quick easy meals that keep them away from fast-food options.
Diet Culture
Users need guidance on understanding their caloric intake as something beyond diet culture and using that information to meet their health goals.
Nutritional Guidance
Users value nutritional information from a reputable source. In addition to guidance to keep them motivated and on track with their goals.
Persona & Journey map
The data we received from the interviews was an essential part of identifying patterns users were experiencing in the real world, We visualized these patterns in our affinity map board, We determined that we had enough data to develop a persona, this persona was to be given a name, age, profession, income, even a short hypothetical summary about herself. It's important to developed a persona to better understand our data collected, this data is essential in determining what users are looking for. The Personas issues will give us a better understanding on how people are handling their diets, workouts, and busy lifestyles.
Journey Map
With our persona, Ally in mind we wanted to map out what a typical day in her life looks like. We started off taking a look at Ally’s daily life and with her goals in mind we were able to map out a scenario that would open up places for opportunities to address her pain points and create a more effective user experience for Ally. Our team found that Ally has her lowest points in the afternoon and night phase. We focused our design to these two phases to help Ally’s needs. Using Miro we mapped out an entire day for Ally from morning through her evening. Starting off by mapping out her User steps and then mapping her highlights and pain points, system touch points, emotional journey and then potential opportunities. Using different colored sticky notes and quotes from our interviews we were able to piece together a journey for Ally.
Where Insights Meet Design